*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, on the Internet at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited March 24, 2022).
In most cases, it will take four years to complete a traditional bachelor’s degree in marketing and there isn’t much difference for distance learning programs. This is assuming you are able to attend the college or university full-time. Online degrees are often preferred by those who have scheduling conflicts due to work or personal responsibilities at home. If you are unable to attend full-time, completing your online program may take between five and eight years.
The average in-state tuition at a four-year public institution was reported by the College Board’s Trends in Higher Education Series as $9,970 during the 2017-18 academic year. For private colleges and universities, it was $35,260. The actual out-of-pocket cost of attaining a marketing degree may be notably higher, however, due to additional fees, room and board, and textbooks. Conversely, scholarships and grants can decrease the amount owed.
The exact cost of a bachelor degree in marketing will vary. Determining factors include institution type, location, and residency status (in-state vs. out-of-state). Each college and university sets a tuition based on its operational expenses, so you will need to research each one individually. This information is usually available on the school’s website.
Specific course titles will vary from institution to institution, but most programs will cover similar course material. Common marketing degree topics include:
Most traditional colleges and universities offer a marketing degree or, at the very least, a business degree with a marketing concentration. This is not always the case, however. As a result, it is important to review the list of programs available before enrolling. If you know you want to major in marketing, always verify that the school in question can provide the educational opportunities you desire.
Before you enroll in a marketing degree program, online or otherwise, you should find out how long it takes for most students to graduate. While most traditional colleges and universities offer four-year programs, some degrees are known to a longer period of time. You should also research the institution’s graduation rate, as well as the rate of employment afterward.
While colleges and universities are not required to seek accreditation, most reputable ones do. Being accredited is a sign that the institution meets important academic standards. Institutions can seek accreditation from a number of international and regional agencies. The most prominent international accreditation organizations for business and marketing programs include:
The AACSB is the gold standard. It does not, however, accredit many distance learning programs. DETC is the best alternative for those seeking an online degree in marketing.
Some colleges and universities opt to become accredited by a regional agency. In these cases, all of the institution’s programs meet certain regionally-accepted expectations. Graduates of a regionally accredited school will be able to find work in the area, but may have trouble if they move to another location. Regional accreditation organizations include:
Some colleges and universities offer job placement assistance for current students and graduates. While it is impossible for the institution to guarantee employment, these programs do provide some very useful resources. At a minimum, most offer interview preparation assistance, resume creation training, and career coaching services. If you feel you could benefit from any of these amenities, look for a college or university that provides job placement assistance.
Choosing a college or university that has been properly accredited should be a priority. Institutions without either international or regional accreditation are not held to the same standards as those that are. As a result, it can be difficult to transfer credits from these schools or enroll in other higher education programs. Accreditation can even impact your salary. Some employers will not acknowledge a degree granted by an unaccredited institution and others will opt to pay those employees less.