There are many good reasons you should investigate going to a graduate school and earning an advanced degree in business marketing. A higher education such as a Master of Business typically will give you a competitive edge over other job position applicants, enable you to obtain a higher earnings potential and create opportunities for promotions within your organization. The result of getting a master’s degree in marketing would be an overall more successful career and preparing you for the future.

Graduate Degree Benefits:

  • Increased self-confidence
  • Credibility
  • Transferable skills
  • Strategic thinking
  • Better communication skills
  • Higher earning potential
  • Career advancement

Career Options in Business Marketing:

  • Marketing Manager in Management of Companies and Enterprises - $161,070
  • Marketing Manager in Computer Systems Design - $171,020
  • Marketing Manager in Management, Scientific, and Technical Consulting - $153,040
  • Marketing Manager in Advertising, Public Relations - $161,360
  • Marketing Manager in Cable and Other Subscription Programming - $200,240
  • Marketing Manager in Other Information Services - $185,470

*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Marketing Services Managers, on the Internet at (visited March 24, 2022).

Graduate Degree Types for Business Concentrations:

  • M.S. in Business Marketing
  • M.A. in Business Marketing
  • MBA in Business Marketing

Find an online bachelor's or master's degree:


Your path to graduate is personal and individual. While someone else may graduate later even though they started school when you did, they may have had other academic commitments to satisfy. Others may be able to finish their programs sooner than you because they don’t have to deal with Reserve Officers Training Corps (ROTC) or work during their college years.

Look at how many credits are required for a doctoral. This is usually between 36-54 semester credits, which equals 12 to 18 college courses. Depending on how many credit hours you can take each semester will determine if you will graduate with a masters in 2 or 3 years. If you can take more classes, this will shorten the time you’re in school. Don’t forget to seek information from your assigned advisor. Doing so means you’re less likely to miss a required class, which could delay your graduation.

Before choosing a major there are some important facts you should know about.

As you begin exploring colleges and universities, you may already know what you want to major in. If you have a marketing graduate concentration in mind, look through the graduate catalog, either online or a copy of the book and browse the majors offered by that college. If you find this major, this will be one school you’ll want to consider attending; if not, then cross the school from your list and move on to the next.

If you’re uncertain what marketing masters specialty degree you’re interested in, try to find a school with a robust variety of courses, that will let you experience a few varied lower level classes and allow you to figure out what you enjoy while you work through your general education.

Before you declare a major in marketing, you should have an idea of what kind of timeframe you’re looking at. If you are going for you master's (M.S. or M.A.) degree in marketing, you will need to complete 36 to 54 credit hours over two to three years. Typically, a master's degree program in marketing will take you around 2 years and you will have to finish your bachelor's first and the apply to the MBA Program of your choosing. Some of the courses you will find in a typical marketing master's degree program are:

  • Marketing Management
  • Dynamic Marketing Strategy
  • Strategic Marketing Simulation
  • Consumer Behavior
  • Consumer & Brand Insight Strategy
  • Data & Analyzation for Marketing
  • Advertising Management
  • Principles of Retailing
  • Marketing & Electronic Communications
  • Operations Management

Only 61% of students actually manage to finish their master's degree on time. There are a variety of factors that could potentially play a part in unexpectedly extending your college career, such as:

Work. Working over 25 hours per week can get in the way of academics.

Credit Hours. Most colleges will define a full masters course load as 9 credit hours per semester. If you do the math, you will see that you actually need to take 12 credit hours per semester in order to graduate on time.

Transferring. Many students end up transferring during their college career. Many times, there are hiccups with transferring credits. This can put you behind, or even cause you to end up losing your credits altogether.

Be aware of these common mistakes, so that you don't make them yourself.

The cost will depend on several factors. Are you pursuing your doctorate marketing degree online or in a traditional setting? If you attend your courses on campus, you will also need to pay for food, room and board, and other fees. This can increase the cost of your marketing education significantly unless you have a plan in place to keep these costs low. If you attend a public, state school, it will depend on whether or not you are a resident. In-state students usually pay much lower rates than out-of-state students. However, this can be overcome by attending classes online, as most institutions charge in-state rates for all online courses. Either way, you need to research the costs for each doctorate program you are considering applying to, as each institution will have their own rates.

Schools can provide valuable assistance for marketing graduates that seek employment after graduation. The programs can be formal, such as job banks and employment centers that present graduating students and graduate credentials to prospective employers and host interviews.

Depending on the college, they may have resources that can enhance employment and career opportunities for their marketing graduates. Most schools have an extended community of alumni, donors, and corporate and business support. Alumni groups offer opportunities for networking as well as for sharing information and experiences. The corporate and business community support may include opportunities for internships or other hands-on learning experiences.